PRINT IS NOT DEAD

In the digital era, there is a common misconception that print has become obsolete. While the demand for printing of newspapers, magazines and brochures has declined, paper and print in their entirety are certainly not dead and probably never will be.

Trees used for paper-making are cultivated in rotations of planting, growing, harvesting and replanting on state-regulated land. They absorb carbon dioxide, release oxygen and then harvested wood products, including paper, store carbon. Recycling adds to these green credentials in several ways, ensuring that carbon is locked up for longer. It diverts paper and cardboard from landfills, and recycling contributes to the livelihoods of informal collectors. It is practices such as these that make paper and print a responsible choice, aligning with the growing consumer demand for environmentally friendly products. Emails and documents can be printed, and recycled afterwards.

There is a place for both print and digital, and many newspapers and magazines continue to weather the digital storm, proving that there is still a market for quality print journalism and content. It should also be borne in mind that not everyone has access to the internet or a mobile phone, and many people remain disconnected due to high costs or lack of infrastructure. They therefore continue to depend on print or broadcast media for news and information, highlighting the ongoing need for non-digital platforms. By relying solely on digital resources, large sections of the population are excluded.

Print is far from dead and continues to evolve, offering environmental benefits and meaningful experiences that resonate in a digitally saturated world.

www.thepaperstory.co.za